W&K Platform

Wieden + Kennedy are running a programme called platform running for six months for 12 creative mines starting in September. To be in a chance for a place you had to complete two projects, the first one was to think of something that gets on your nerves and come up a solution for it, the seconded was to make a video about yourself.


So above is my idea, what gets on my nerves is when people leave their newspapers on the tube, I always take my newspapers with me after my Journey, so I came up with the Ven-Cycler. The Ven-Cycler will allow you weigh your newspaper and the weight of your newspaper will be calculated into points which will be calculated into money off your travel.

I came up with this idea because travel in London is expensive and we are asked to recycler more so if there was a product to help both causes should be a good idea.

Peta

While at University in my 2ND year we had to come up with an idea for a charity, only using guerrilla advertising. I had the simple idea for Peta of having a person dress up as an animal with a humand skin wraped around them as a coat and them walking down the street.

Ikea

In my first year of University we were given the brief to come up with an idea to get more women to shop at Ikea.

Here's the idea i came up with.